Boxing Day Sales Attract 126 Million Website Visits
The Drum, Friday, December 28, 2012 3 AM
The high street is hoping for a boost as one in ten Britons hit the Boxing Day sales, spending around £2.4 billion. But many people were not willing to brave to rain and beat the in store queues by turning to online retailers instead, so much so Experian has predicted that Christmas 2012 will be the “biggest and busiest ever” for online retailers. Visits to retail websites were expected to have reached 126 million yesterday, up 31 per cent on 2011. Figures from Money Supermarket claimed that more than five million people will search for bargains online. James Murray, the digital insight manager for Experian, told the Telegraph that: “Christmas 2012 is on track to be another record-breaker for online retail, outstripping 2011 on all fronts.
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