Could marketers structure their online marketing plan to ignore search engine optimization and traffic driven from Google, Bing and Yahoo to their Web site? While most of what Mark Lynch suggests seems elementary to marketing experts, he makes a couple of good points that marketers could use as a jumping-off point. Consider tying search campaigns to a strong e-mail marketing campaign, even retargeting. The benefit could mean faster results, rather than waiting for the site to get indexed and search rank to improve. In a previous post he writes about a "drafting technique," such as following a "hot news story" for breaking developments dominating the headlines. A subject related to a hot trending search or social topic can help boost rank.