How Combining Online Data Silos Creates Power

Scott Brinker describes the impact that data and data rights of the owners will have on marketing in 2013, by pointing to steps taken by media and other organizations that provide access to view "publicly available" data online. For example, The Journal News posted the names and addresses of gun permit holders in Westchester, Rockland and Putnam. The information is public record, but the media agency aggregated the data in maps to provide one view.

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