How Combining Online Data Silos Creates Power

Chief Marketing Technologist, Wednesday, January 2, 2013 1:09 PM
  • Comment
  • Recommend
Subscribe to Around the Net in Search Marketing

Scott Brinker describes the impact that data and data rights of the owners will have on marketing in 2013, by pointing to steps taken by media and other organizations that provide access to view "publicly available" data online. For example, The Journal News posted the names and addresses of gun permit holders in Westchester, Rockland and Putnam. The information is public record, but the media agency aggregated the data in maps to provide one view.

Read the whole story at Chief Marketing Technologist »

Be the first to comment on "How Combining Online Data Silos Creates Power"

Leave a Comment

Sign in to leave a comment. Don't have an account? Join Now

Recent Around the Net in Search Marketing Articles

>> Around the Net in Search Marketing Archives