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SEM: How To Painlessly Learn Something New
- Harvard Business Review, Thursday, January 3, 2013 2:20 PM
Learn something new by picking a pace that doesn't demand so much you quickly find ways to avoid it, even when it comes to learning something new about search engine marketing. Tony Schwartz describes how to make changes that last. His example, which uses his daughter's lack of desire to exercise, applies to any behavioral change worth pursuing. Never a runner myself, I've been off on the same quest as Schwartz's daughter, and I can say it works to alternate one minute of running with 90 seconds of walking, for a total of 30 minutes. By the second week, I began alternating three minutes of running with 90 seconds of walking. Try it with something you want to change.
