Insights From A 'Data Geek'
PPC Hero, Friday, January 4, 2013 11:47 AM
Dennis Yu, self-proclaimed data geek, believes search engine marketing will require marketers to gain cross-platform experience and rely more on analytics companies to perform and measure the tasks. The increase of data will force search experts to dig deeper into goal objectives, which may mean clarifying in detail each step in the client's goal.
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