Search marketing tactics continue to evolve as the search engines rewrite rules. Elisa Gabbert gives us three SEO tactics, along with evidence, marketers may want to put to rest for one reason or another. She starts with over-optimized anchor text and moves on to guest posts and press releases. Yes, guest posts. Gabbert points to a red flag from Google where Matt Cutts acknowledges that guest posts are a favorite tactic of SEOs, which could mean companies overuse and abuse the strategy.