What Search Marketers Need To Know About Managing Social Budgets
Search marketers may need some help when it comes to budgeting social media programs because -- believe it or not -- many are just starting to integrate social into search strategies. Social media, which now signals SEO, influences how consumers think and feel about the brand. The media supports customer service and can hurt your brand reputation. Jasmine Sandler tells us how marketers can manage budgets and campaigns in this rapidly changing practice.