Search Marketers Must Dissolve Data Silos
How to drive value through an integrated digital marketing approach will become one of the most important strategies for marketers in 2013. It enables marketers to uncover new search engine optimization (SEO) opportunities to integrate campaigns and ad targeting. Todd McDonald points to social, email, paid search, SEO, and other channels. He suggests starting small and with an actionable item. Think about how to benefit other channels the organization relies on, and how to break down silos so that all will benefit.