360i released a report, The 7 Habits of Highly Digital Brands, to accompany a blog series outlining the seven common traits among successful brands of the Digital Age. The report outlines each habit in detail, such as what it means to be a skilled conversationalist, authentic, data-driven, discoverable, relevant, creative, and constant. Aside from outlining each, the report provides detailed insight into why each matters, and three keys to success.