How To Turn Webinars Into A Lead-Generation Tool

MarketingSherpa, Wednesday, January 16, 2013 12:51 PM
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David Kirkpatrick explains how Dataversity, a provider of data management resources for IT professionals, created a content marketing strategy by launching a webinar series that led to a 91% increase in lead captures and registrations. He takes us through the process of scheduling and promoting the series, as well as securing sponsors and partnerships that led to the uptick.

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