Will search marketers augment campaigns with mobile? You bet. Overall, 95% of marketers either use or plan to incorporate mobile advertising in their marketing plans, according to a study from the Association of National Advertisers and MediaVest. And 28% more marketers plan to use location-based services. Gartner released stats Thursday estimating that mobile advertising revenue will reach $11.4 billion this year, up from $9.6 billion in 2012.