Why CMOs Should (Not) Own Product Development
CMO Jim Taschetta tells us why he thinks chief marketing officers should own product development. The main reason: consumer opinion matters much more now than in the past. He makes the point that hyper-connected consumers influence product road maps, and the work done with clients helps to determine the company's product road map. CMOs owning product development won't work for all companies, but the c-class should have a voice at the table. While his thesis may sound like a good idea, most CMOs don't have the technical experience to determine the requirements to achieve the task. He tells us otherwise.