Rocket Fuel To Hire 300 More: Mostly Engineers, Plus A Few Leg Breakers

Silicon Valley Business Journal, Sunday, January 20, 2013 12:16 PM
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Following last week's disclosure about its staff expansion in 2012, programmatic display media optimizer Rocket Fuel said it plans to hire another 300 employees this year, proving that ad technology doesn't just replace people with machines. "We plan to increase the number off engineers and customer-facing positions," CEO George John told the Silicon Valley Business Journal. Apparently, his human customers still need human bill collectors to settle accounts: "It's amazing how many times we need someone to call a customer personally to remind them they need to pay their bill."

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