In An Alternative Search For Gun Control

Search Engine Watch, Monday, January 21, 2013 12:14 PM
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Changing gun control laws prompted by tragedies have uncovered "intriguing" searches and comparisons as U.S. government officials began to discuss restrictions on weapons. Kerin Foster provides insights on a bidding war for gun-related keywords that identifies significant changes during the past month in paid-search bidding habits. For example, Nra.org counters President Barack Obama's proposition for stricter gun control by reaching out to those who might oppose it.

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