How To Increase Email Open Rates

MarketingSherpa, Thursday, January 24, 2013 1:59 PM
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David Kirkpatrick takes us through a case study on how the Chamberlain College of Nursing boosted open email rates 170% and click-through rates by 433%. Several issues presented obstacles in getting prospective students to open houses. The goal was to create an automated process to segment its email list to track prospects. Kirkpatrick tells us how the school overcame the roadblocks and breaks down the RSVP increases from different campuses.

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