Search For Feedback, Even Negative

Harvard Business Review, Tuesday, January 29, 2013 12:05 PM
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No one's perfect. We can all improve. Some might argue that any feedback -- even negative -- becomes positive because it helps you improve. Most marketers, however, dislike negative reviews, comments and recommendations, but with them we learn. Negative feedback also spurs motivation, according to Heidi Halvorson. Understanding the function of positive and negative feedback can help marketers develop better campaigns, especially when it's accompanied with good advice.

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