Forbes' D'Vorkin: 'Programmatic Will Change The Economics Of Journalism'

Lewis D'VorkinProgrammatic buying "will change the economics of journalism much the same way the desktop changed those economics," Forbes Media Chief Product Officer Lewis D'Vorkin predicts in a free-wheeling Q&A with 'The Guardian.' "It's compounded by the consumer move to mobile -- advertisers dollars to reach a print audience, dimes to reach a desktop audience and now pennies to reach mobile users. To flourish in the mobile era, news organisations must find ways to create and produce quality content at scale and efficiently."

Read the whole story at The Guardian »
Tags: programmatic
Recommend (3) Print RSS
All content published by MediaPost is determined by our editors 100% in the interest of our readers ... independent of advertising, sponsorships or other considerations.