Mobile Expected To Star In Facebook Earnings

When Facebook reports fourth-quarter earnings later today, all eyes will be on the company’s ambitious mobile strategy. “Mobile advertising made up 24% of the total in the fourth quarter, up from 14% in the prior period,” reports Bloomberg, citing a prediction from Topeka Capital Markets. “That suggests new tools aimed at making ads more useful on small screens are having the desired effect with corporate customers.”

Read the whole story at Bloomberg » Recommend (4) Print RSS
All content published by MediaPost is determined by our editors 100% in the interest of our readers ... independent of advertising, sponsorships or other considerations.