Microsoft's Suffering Surface Strategy

Microsoft’s tablet strategy is off to an inauspicious start. Indeed, Surface sales fell short of the 1 million mark, while return rates were high, IHS iSuppli tells CNET. “Shipments of the Surface RT device, which debuted last quarter, into the channel were about 1.25 million, but sales out of the channel ‘were significantly lower, maybe on the order of 55 to 60 percent of that figure,’ ” reports CNet, citing comments from iSuppli analyst Rhoda Alexander.
 


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