IAB Details Who's Up Front at its NewFronts Event
The Interactactive Advertising Bureau (IAB) today detailed the schedule for the second annual Digial Content NewFronts, an upfront selling event for Internet businesses, held April 29-May 3 and coinciding with television’s upfront season.
Though IAB manages the logistics for the six hosting media partners—AOL, Digita, Google, Hulu, Microsoft Advertising and Yahoo! and 12 other leading online publishers—each one hosts and manages their invitation-only event.
Participants were chosen based on a survey of the top 200 ad agency media buyers. In addition to the founding partners, participants this year are: Alloy Digital, Blip, Buzzmedia, CBS Interactive, Condé Nast Entertainment, Crackle at Sony Pictures Television, Digital Broadcasting Group, Disney Interactive, VEVO, Wall Street Journal, The Weather Company and Zynga. A press release details dates and times of the presenters.