5 Tips To Keep Older Paid-Search Campaigns Performing

Search Engine Watch, Monday, February 4, 2013 12:30 PM
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Paid-search ads not continually assessed can become stale and sloppy. Key performance indicators and triggers fluctuate. Purna Virji serves up five key steps, from analyzing quality scores and bids to external factors. Keeping an eye on small changes allows marketers to identify trends and breathe new life into campaigns through frequent audits -- even for campaigns that are not seemingly dipping in profits.

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