How To Rethink 5 Paid-Search Myths

Lisa Raehsler debunks five paid-search advertising myths related to what marketers can and can't accomplish for their business. For example, she tells us that while conversions matter, there are other points in the sales proccess that add value. Marketers should analyze any data that provides insight into conversion paths. Consumers have multiple interactions with brands prior to purchasing a product.

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Tags: search
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