What Does The New Online Marketing Look Like?
Ever wonder why your online marketing department is "all screwed up?" Andrew Delamarter tells us. He provides a look at what most marketing organizational charts look like today, and then makes suggestions about how to change the situation. Highlighting the integration of social and mobile into traditional media like search, Delamarter provides alternative perspectives on breaking down the problems, guiding principles toward change, and how not to lose company experts amid the shakeup.