How Paid Search Offsets Penguin Setbacks

Search Engine Journal, Friday, February 8, 2013 10:32 AM
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When search engine optimization efforts get siderailed by Google Penguin or Panda, and recovery efforts are a bit slow going, Paolo Vidali suggests paid-search campaigns to offset any setbacks. He calls it a hybrid strategy. Although Google claims no connection between SEO and paid-search strategies, Vidali explains how he recently experienced a case that identifies how the synergy exists.

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