xAd, Telmetrics Partner For Mobile Study
xAd and Telmetrics will partner to release the second U.S. Mobile Path-to-Purchase research study conducted by Nielsen. The study will cover category-specific results for
Retail, Gas/Convenience, Insurance and Banking/Finance. The companies also will expland the study into the U.K. market aimed at Travel, Restaurants and Automotive categories -- the same categories
covered in last year's U.S. study.