Paid-Search Optimization Basic Tips During Month One

Andrew Lolk serves up tips for optimizing a paid-search campaigns account during the first month. If by day eight the ads don't get the clicks expected, check the ad positions. Marketers with the budget to expand should rank in the top three. Lolk provides tips on reviewing ads for losers, deleting low search volume keywords, pausing keywords with low click-through rates, and picking negative keywords to add.