Happy Valentine's Day Data
Flurry Blog, Thursday, February 14, 2013 12:04 PM
Young adults in search of a Valentine may want to download a dating app on an Android device, according to findings from Flurry. In a sample of dating apps available on both iOS and Android, Flurry found that adult users of Android dating apps are more likely under 25, compared with adult users of iOS dating apps. Flurry explored user behavior in a sample of smartphone dating apps and found that when targeting both genders, there are typically almost twice as many active male users as active female users. For this analysis, the data firm examined 20 top dating apps whose combined 17 million active users delivered more than 2.1 billion sessions in January 2013.
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