RTB Can Also Mean 'Real-Time Branding'

Search Engine Land, Feb 14, 2013, 9:49 PM
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RTB is normally an acronym for real-time bidding popular among performance marketers, but it can also represent "real-time branding," according to Simpli.fi CEO and Co-Founder Frost Prioleau, citing recent comments from brand marketers embracing programmatic media-buying.


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