PubMatic Chief Confirms Approach By Yahoo

Recent RTM Daily Articles

• Facebook Hashes It Out  June 12, 3:19 p.m.
  Facebook is officially launching hashtags, and Ad Age wrote that "it's a move that could eventually ...
• Over Half Of Programmatic Budgets Are Wasted, Study Says  June 12, 1:54 p.m.
  Research provided to Marketing Week by Audience Science "suggests that anything between 50 and 80% of ...
• Russia Needs Data Suppliers For RTB To Take Off  June 10, 1:52 p.m.
  According to Warc, real-time bidding (RTB) "is set to take off in Russia but the market ...
• VivaKi, Nativo Partner Up  June 7, 2:56 p.m.
  TechCrunch has reported that Publicis' VivaKi struck a partnership with Nativo, a native advertising startup. TechCrunch ...
• Omnicom's Gottlieb Questions Old Metric Methods As Real-Time Marketing Emerges  June 7, 1:39 p.m.
  Colin Gottlieb, chief executive, EMEA, Omnicom Media Group, "argued that outdated metrics could cause media agencies ...
• Auto, Health, And Beauty Thrive On FBX  June 5, 1:38 p.m.
  AllFacebook.com yesterday released an infographic from Rocket Fuel detailing "five things you need to know about ...
• 'A World Where All Media Is Traded Programmatically'  June 5, 11:29 a.m.
  Nick Reid, UK managing director at TubeMogul, spoke with The Guardian about his role and where ...
• MoPub Reaches $100 Mil. Revenue Run Rate  May 30, 2:07 p.m.
  According to TechCrunch, mobile ad exchange MoPub "reached a $100 million revenue run rate this month." ...
• Millennial Media Eyes Latin America  May 30, 1:37 p.m.
  Mobile ad network Millennial Media has its eyes on Latin American countries for potential acquisitions, according ...
• Foursquare, Gnip Partner  May 24, 2:06 p.m.
  The Next Web has reported that Foursquare and Gnip have partnered, allowing Foursquare's check-in data to ...