Is Programmatic Making People Irrelevant? (Answer: No)
That's what Adotas' Mike Daly concludes in the second part of a two-part series on the subject, noting: "The rise of programmatic simply means that salespeople will have to up–level and broaden their game. Really great salespeople work on behalf of their clients to get them what they want and need and that will never go away. Right now there is more money and more attention flowing online. This simply means that the opportunities for marketers to find and connect with consumers are only getting better and more sophisticated."