Beaumier Reveals Xaxis' Philosophy: Creating A Complete Audience Portrait

The philosophy of WPP trading desk Xaxis is about gathering as much data as possible about advertisers' audiences -- from clients' websites, third-party suppliers, and "other sources" -- in order to create a complete audience portrait that can be targeted to, Xasis Vice President of Global Client Development Christina Beaumier tells Forrester's Joanna O'Connell in this interview.
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