Beaumier Reveals Xaxis' Philosophy: Creating A Complete Audience Portrait

The philosophy of WPP trading desk Xaxis is about gathering as much data as possible about advertisers' audiences -- from clients' websites, third-party suppliers, and "other sources" -- in order to create a complete audience portrait that can be targeted to, Xasis Vice President of Global Client Development Christina Beaumier tells Forrester's Joanna O'Connell in this interview.
Read the whole story at Beet.TV » Recommend (4) Print RSS
All content published by MediaPost is determined by our editors 100% in the interest of our readers ... independent of advertising, sponsorships or other considerations.