A few tweaks in the headline of an ad can make a difference in conversions for Facebook, paid search, and any ad where limited character counts require being a bit more creative than normal. If it's a free online class, write it in the headline rather than burying the message. Clearly state intent and call to action in the headline and lead. Clarify the main points and repeat it in the body copy for better results.
Laurie Sullivan is a writer and editor for MediaPost.