How To Use Google Search Funnels In AdWords
Sean Quadlin provides a quick example of search funnels before explaining the new feature that Google launched last week. Google now includes search funnel information in AdWords reporting alongside the data. When conversion tracking remains active in the account, marketers can add the feature to gain more insight into how ads perform. He provides details on features like assist impressions, clicks and click-assisted conversion values to help marketers understand when and how to use the feature. Read the article here.