Peter Da Vanzo cites Mark Jeffrey, who delivered the keynote of the MediaPost December Search Insider Summit, when he talks about the post Google Panda data-driven marketing era. Da Vanzo tells us the next generation of search marketing will tightly integrate with traditional marketing metrics such as customer retention, churn, profitability, and customer lifetime value. "If each visitor is going to be more expensive to acquire, then we need to make sure those visitors are worthwhile, and the more we engage visitors post-click, the more relevant our sites will appear to Google," he writes, telling us how in a detailed post. Da Vanzo provides a list of questions to ask and answer, along with steps to take and optimization tips. Read the full article here.