How Twitter Hacking Puts Pressure On Brand Reputation

New York Times, Monday, February 25, 2013 12:10 PM
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Hacking into Twitter and other social media accounts continues to be a major concern for brands. Recent hacking episodes involving Burger King, Jeep, NBC News, USA Today, Donald J. Trump, Westboro Baptist Church and even the "hacktivist" group Anonymous should raise questions about the safety of brand reputation. Every company takes precautions regarding online activity, but The New York Times argues that it may not be enough, as more companies take to social media to advertise and build brand awareness. Read this article here.

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