Millard Study: Value Increasingly Important to Consumers, Web Provides It
DM News, August 31, 2004
, Tuesday, August 31, 2004 12 AM
The Web offers the best values compared with catalogs and retail channels, according to the results of an Online Co-Op Survey by list firm Millard Group released yesterday. Of the respondents, 68 percent said value is very important with another 30 percent saying it is fairly important. Also, 71 percent said value is more important now than it was five years ago.
Read the whole story at DM News, August 31, 2004
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