How To Improve The Experience Before Consumers Turn Into Customers
Focusing more energy on the step after consumers sign up to receive more information or join the service will deliver a healthier business, according to Sean Works. He shows how to court consumers to give them a positive experience before becoming a paying customer. It's easy getting people to look at the products for free -- but getting them to pay is a little more difficult. He suggests improving the funnel experience and shows us how. Read the article here.