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ComScore: Digital Engagement On The Rise
- Computer Business Review , Sunday, March 24, 2013 1:38 PM
ComScore reveals that the media landscape is being redefined through the use of mobile, internet-enabled devices by Europeans. Digital engagement including web usage, online video, mobile and search are on the rise, according to comScore's 2013 Europe Digital Future in Focus report. It said advertisers, agencies and media owners need to understand the rising number of multi-platform consumers and the more complex digital ecosystem that has developed over the past years.
