Around the Net
Warby Parker Redefining The "Web Brand"
- GigaOm, Monday, April 15, 2013 11:45 AM
Om Malik sees great significance in online eyewear brand Warby Parker opening its first physical retail location. “Warby Parker wants to go where no online brand has gone before -- toe-to-toe
with offline brands,” Malik writes in GigaOm. “And while the business might be traditional, there is nothing traditional about the Warby Parker approach.” For one, the company is
developing a data group, not to mention using sensors, Wi-Fi and other technology in its new store.
