When a Google Penguin update buries a brand's Web site in the search engine results pages, it's time to review and evaluate strategies that will "prune some of those low-level backlinks." Crispin Sheridan tells marketers how to audit links and reach out to folks at sites who can remove the low-level links before compiling the data for a disavow in Google and Bing to maintain a more positive stance with the search engines. Read the article here.