• Amazon, Tuesday, June 18, 2013 12:49 PM

Amazon Tuesday introduced the Birthday Gift giving feature allowing friends to surprise friends and relatives on their birthdays with a gift card. The feature combines Amazon.com Gift Cards with birthday messages on Facebook. One friend can start a gift and others on Facebook can contribute. People can add $1, $5, $10 or $25 to the Amazon.com Gift Card, along with a birthday message, which will not appear on the recipient’s Facebook Timeline until their birthday. The recipient can search for a product and purchase it with the electronic gift card.

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