Around the Net

Commentary

Dealing With Google's Secure Search, Referrer Data

How much does the iOS 6 default to Google's secure organic searches being incorrectly attributed as direct visits affect marketers' campaigns? Mark Ballard offers guidance on estimating the impact. He tells us only 7% to 8% of iOS 6 paid search clicks do not pass referrers' data. He explains what it means and how to manage it. Read the article here.

Read the whole story at Rimm-Kaufman Group »

Next story loading loading..
About the Author

Laurie Sullivan is a writer and editor for MediaPost. You can reach Laurie at lauriesullivan@gmail.com.