Around the Net
Soccer To Fight Match-Day Dips With Real-Time Marketing
- Marketing Week, Friday, July 5, 2013 3:14 PM
According to Marketing Week, Premier League soccer club games had an attendance of 95 percent for the first time in 2012-2013, but their match-day revenue remained around its 2006-2007 level. Marketing Week wrote, "To soften the blow, clubs are set to offer Wi-Fi access to all their fans in an effort to identify new ecommerce opportunities and accrue more data." Sponsors will be able to target fans with real-time promotions during games.
