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The Connection Between Big Data And Sci-Fi
- Forbes, Tuesday, August 6, 2013 11:41 AM
Forbes today wrote an article titled: "Big Data: Is It Straight Out Of Sci-Fi?" Forbes wrote, "Right now it feels like the marketing world has, in the same way, seized on big data as a universal panacea. By finding patterns of behaviour in the largest possible amount of data, we believe it will enable us to develop more accurate strategies and more effective campaigns. Well, it sounds logical at least."
Tyler Loechner is a MediaPost Reporter covering real-time, programmatic, RTB and more. You can reach Tyler at tyler@mediapost.com.