How AdWords Bid Stacking In Multiple Match Types Works
by Laurie Sullivan, Aug 27, 2013, 11:00 AM
Zina Kayyali explains why marketers may want to stack bids and run different match types for the same keyword simultaneously, paying less. Kayyali defines the term "stacked bidding," and demonstrates in a sample campaign how the word "keyword" in Broad Match- and Phrase Match-type campaigns works without spending more money on queries that needed. Read the article here.