Hershey's New Account Comes With Inclusion In IPG Programmatic Model
MediaPost Agency Daily yesterday reported that Hershey's "has
consolidated its global media agency account with Interpublic Group's UM."
A week ago, Interpublic created the Magna Consortium to automate buys across multiple channels. Portada Online wrote that sources of theirs at UM/Mediabrands Miami said that "Hershey's will be included in the recently announced program (the Magna Consortium)."