• The Guardian, Wednesday, September 4, 2013 3:07 PM

The Guardian today posted an article exploring how "bogus inventory," user experience, and programmatic trading are impacting online video advertising using the AOL/Adapt.tv deal as an example. The issue of inventory quality has already been raised, but the article points out that "programmatic trading looks to be the future, not just for online video but for most media. Eventually, most of what we watch will be delivered via the internet, so it's conceivable that online video tech outfits like Adapt.tv will one day be facilitating trading for TV," the article says.

Read the whole story at The Guardian »