How To Integrate Paid Search With Affiliate Programs
by Laurie Sullivan, Sep 5, 2013, 3:34 PM
John Lee analyzes at how affiliate programs may affect paid-search marketing campaigns. He looks into the scenarios and circumstances that can alter affiliate relationship. Maintaining an effective and profitable affiliate program can take extra planning when brands integrate affiliate programs with paid-search campaigns. Here are some tips to make it all work smoothly. Read the article here.