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Can Case Studies, Content Generate Leads?

  • eMarketer, Thursday, September 12, 2013 12:21 PM

Client case studies and content marketing posted on RSW/US's Web site became the top two strategies used to generate leads, cites eMarketer. In fact, the agency's blog was seen by executives as being slightly more effective than social media, at 58.2% vs. 57.1%, respectively. Using email to generate leads came in at 29.7%, while advertising was even less popular, at 19.8%.

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