Yahoo Launches Premium Personals Service

Reuters, November 17, 2004 , Wednesday, November 17, 2004 12 AM
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Yahoo Inc. late on Tuesday launched Personals Premier, a premium online dating service aimed at attracting serious relationship seekers with deeper pockets. The move challenges eHarmony, a popular online dating site that picks potential "soul mates" for its subscribers based on results from a lengthy personality test.
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